There's been a tendency in recent years for both DC and Marvel to lie about forthcoming developments. Both Dan Didio and Joe Quesada have done this and been caught repeatedly, and basically taken the attitude of 'got one by you, didn't I?'.Gone seem to be the days where they'd just shut up about things they didn't want to reveal, or even being truthful but allowing the listener/reader to make wrong assumptions. It now seems to be accepted that lying is an acceptable tactic to keep plotlines secret.
I know that, with the pervasive communications about what's coming up, it takes more creativity to keep the wraps on. We've come a long way from waiting for the next issue of Mediascene or The Comic Reader to get a few tidbits, but that doesn't give the companies license to lie to the fans.
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